Turn your trading algorithm into a scalable business. Novalgo provides the full infrastructure layer - so you can focus on strategy, not operations.
Successful algo vendors face a set of operational challenges that have nothing to do with trading performance.
Without a platform
.algo files can be copied and shared freely. Without enforcement at runtime, there is no reliable way to ensure only paying customers run your bot.
With Novalgo Platform
Runtime license validation with heartbeat checks blocks unauthorized copies automatically - only active, paying customers can run your bot.
Without a platform
Onboarding customers, issuing licenses, handling billing, and tracking usage - all managed by hand across spreadsheets and email.
With Novalgo Platform
User onboarding, license management, billing cycles, and usage reports are fully automated - no spreadsheets, no manual steps.
Without a platform
More customers means more operational debt. What works for 5 users breaks at 50. Scaling the business requires infrastructure, not effort.
With Novalgo Platform
Built to scale from day one. The same infrastructure handles 5 or 500 customers without adding operational burden.
Novalgo addresses the full operational stack - not just one piece of it.
Protect and enforce your software at runtime. Heartbeat-based license validation, session leasing, and concurrency limits stop unauthorized use cold.
Automate the business around your strategy. User management, billing cycles, invoicing, and digest reports - all handled without manual intervention.
Enable growth and new business models. Remote configuration, AI bias integration, and per-user trade visibility open doors to premium tiers and richer products.
A full-stack SaaS layer purpose-built for cTrader algorithm vendors.
Heartbeat-based runtime validation with session leasing and concurrency limits. Unauthorized copies are detected and blocked automatically.
Full user management and license lifecycle - create, suspend, activate, and audit users and their licenses from one clean interface.
Push configuration changes to running bots over WebSocket without redeployment. Update risk settings, mode toggles, or strategy params live.
Per-user, per-license trade log ingestion. Operators see aggregate performance; licensed users see their own - granular and private by design.
Feed structured market bias data (directional, regime, news) directly into running bots. Operators control the signal; the bot acts on it.
Automated charge calculation, invoice generation, and digest emails. Monthly billing runs without a single manual step.
Shadow-account detection flags suspicious same-account session patterns before revenue is lost. Alerts surface in the admin portal.
Every strategy on Novalgo runs under a centralized risk layer - daily loss limits, equity protection, automatic shutdown on triggers, and economic calendar filtering. Consistent rules across all users.
Every algo provider on Novalgo gives their bot users a branded self-service portal - reducing your support load and building trust from day one. Zero effort on your part.
| License key | Plan | Sessions | Status | Expires |
|---|---|---|---|---|
| NV-XXXX-XXXX | Pro | 1 / 2 | Active | 2026-12-31 |
License key, plan, status, expiry and max concurrent sessions - always visible at a glance.
Edit bot configuration in the portal - synced to the cloud, applied on next restart. No manual file distribution.
View monthly charges and download invoices. Outstanding balance always visible.
Update personal or business info, VAT number, password, and communication preferences.
Always-current bot download directly from the portal. No manual distribution needed on your end.
Monthly dashboard comparing trading performance against subscription cost - keeps customers engaged and informed.
The customer portal now includes a built-in invitation and referral flow. Your users can invite friends directly from the platform, helping you expand reach, grow subscriptions, and create a stronger network effect around your algo.
Users can send invitations from inside their portal, follow who has signed up, and claim platform credits once the referred customer becomes a paying user. This gives you a simple word-of-mouth engine without adding manual administration.
For algo vendors, the result is a practical growth loop: existing customers bring in new customers, the onboarding stays inside the Novalgo platform, and the referral relationship is tracked from sign-up onwards.
Instead of relying only on direct sales, you can let active users help distribute your product through personal invitations and reusable referral links.
Every successful referral brings a new customer into the same portal, billing flow and onboarding model, making growth easier to scale operationally.
Users benefit by receiving account credits when their invitations convert. The credit value and setup are configurable, so the program can match your pricing and business model.
Choose between a fully managed SaaS setup run by us or an own-installation model where the platform runs more under your control.
Plug your strategy into a fully managed, shared infrastructure. Onboard in days, not months.
Run the Novalgo platform more in your own environment. You get the same core capability, but with greater operational control over hosting, access, and surrounding processes.
25+ years building complex software systems across fintech, travel, and enterprise security. Senior product and technology leader with a track record of shipping at scale in demanding, regulated environments.
Former senior technology executive in the global travel industry. Serial entrepreneur with a security-first mindset - has founded multiple businesses across different industries. Deep expertise in platform architecture, SaaS operations, and translating business constraints into clean engineering solutions.
Novalgo grew out of building production trading infrastructure for live markets - real capital, real stakes. The platform distills those lessons into a product that any algo vendor can operate confidently.
Novalgo is a brand of Pelilo AB (org. nr 556737-7030), a company registered in Sweden.
Everything you need to know before reaching out.
Novalgo is a SaaS infrastructure platform for cTrader algorithm vendors. It handles the operational layer - license enforcement, user management, billing, invoicing, and remote configuration - so vendors can focus on building and selling their trading strategies.
Each running bot instance validates its license on startup and at regular heartbeat intervals against the Novalgo API. Session leasing ensures only the permitted number of concurrent instances can run under a single license. If a heartbeat fails or a session is already occupied, the bot halts gracefully.
Yes. We run a sandbox environment for evaluation purposes. Reach out via email and we will set up a scoped test engagement so you can validate the integration against your strategy before any commitment is made.
No. Novalgo never receives, stores, or analyses your strategy logic. The platform only handles identity (license keys, session tokens) and operational data (trade log metadata, configuration parameters). Your .algo file remains entirely under your control.
Send us an email at info@novalgo.se with a brief description of your strategy and the scale you're operating at. We'll schedule a call to understand your needs and walk you through integration options. Typical onboarding takes days, not weeks.