Algo Vendor Platform

Infrastructure for algo vendors

License enforcement, automated operations, and billing — so you can focus on your strategy.

Get Started See the Platform
The Problem

Running a strategy business is hard

Successful algo vendors face a set of operational challenges that have nothing to do with trading performance.

💸

Revenue leakage

Without a platform

.algo files can be copied and shared freely. Without enforcement at runtime, there is no reliable way to ensure only paying customers run your bot.


With Novalgo Platform

Runtime license validation with heartbeat checks blocks unauthorized copies automatically — only active, paying customers can run your bot.

⚙️

Manual operations

Without a platform

Onboarding customers, issuing licenses, handling billing, and tracking usage — all managed by hand across spreadsheets and email.


With Novalgo Platform

User onboarding, license management, billing cycles, and usage reports are fully automated — no spreadsheets, no manual steps.

📈

Growth makes it worse

Without a platform

More customers means more operational debt. What works for 5 users breaks at 50. Scaling the business requires infrastructure, not effort.


With Novalgo Platform

Built to scale from day one. The same infrastructure handles 5 or 500 customers without adding operational burden.

Our Approach

Three pillars of a scalable algo business

Novalgo addresses the full operational stack — not just one piece of it.

🔒

Control

Protect and enforce your software at runtime. Heartbeat-based license validation, session leasing, and concurrency limits stop unauthorized use cold.

⚙️

Efficiency

Automate the business around your strategy. User management, billing cycles, invoicing, and digest reports — all handled without manual intervention.

🚀

Innovation

Enable growth and new business models. Remote configuration, AI bias integration, and per-user trade visibility open doors to premium tiers and richer products.

Platform

Everything your algo business needs

A full-stack SaaS layer purpose-built for cTrader algorithm vendors.

🔑

License enforcement

Heartbeat-based runtime validation with session leasing and concurrency limits. Unauthorized copies are detected and blocked automatically.

👤

Admin portal

Full user management and license lifecycle — create, suspend, activate, and audit users and their licenses from one clean interface.

📡

Remote bot configuration

Push configuration changes to running bots over WebSocket without redeployment. Update risk settings, mode toggles, or strategy params live.

📊

Trade log visibility

Per-user, per-license trade log ingestion. Operators see aggregate performance; licensed users see their own — granular and private by design.

🤖

AI market bias integration

Feed structured market bias data (directional, regime, news) directly into running bots. Operators control the signal; the bot acts on it.

🧾

Billing & invoicing

Automated charge calculation, invoice generation, and digest emails. Monthly billing runs without a single manual step.

🛡️

Clone & abuse detection

Shadow-account detection flags suspicious same-account session patterns before revenue is lost. Alerts surface in the admin portal.

📰

News filter & risk controls

Integrated economic calendar with configurable block levels — bots can halt trading automatically around high-impact events.

Customer Portal

Your customers get their own portal

Every algo provider on Novalgo gives their bot users a branded self-service portal — reducing your support load and building trust from day one. Zero effort on your part.

app.youralgo.com
YourAlgo
My Account
🔑 My License
⚙️ Bot Settings
💳 My Billing
👤 My Profile
⬇️ Download Bot
📈 Revenue vs Cost
My License
Your active license and session details
License key Plan Sessions Status Expires
NV-XXXX-XXXX Pro 1 / 2 Active 2026-12-31
What your customers can do
🔑

My License

License key, plan, status, expiry and max concurrent sessions — always visible at a glance.

⚙️

Bot Settings

Edit bot configuration in the portal — synced to the cloud, applied on next restart. No manual file distribution.

💳

My Billing

View monthly charges and download invoices. Outstanding balance always visible.

👤

My Profile

Update personal or business info, VAT number, password, and communication preferences.

⬇️

Download Bot

Always-current bot download directly from the portal. No manual distribution needed on your end.

📈

Revenue vs Cost

Monthly dashboard comparing trading performance against subscription cost — keeps customers engaged and informed.

Self-service onboarding — zero manual steps for you
1
Customer visits your sign-up page
2
Fills in account details and VAT number
3
Reads and accepts your terms & conditions
4
Account activated — license issued automatically
5
Logs in, downloads the bot, starts trading
How We Work

Two ways to engage

Whether you want a turnkey platform or a deep strategic partnership, there is a model that fits.

Pricing

Plans that fit your stage

No fixed public pricing — every engagement is scoped to your situation. Contact us for a tailored quote.

Starter

Platform for Hire

Shared platform, managed centrally. Everything you need to start monetizing your strategy.

Custom
Monthly subscription · billed in advance
  • License enforcement (heartbeat + session)
  • Admin portal (users + licenses)
  • Trade log visibility
  • Billing & invoicing automation
  • Remote configuration push
  • Email digest reports
Get in touch
Enterprise

Co-development

Built together, from the ground up. Full roadmap influence and joint business alignment.

Custom
Scoped per engagement · flexible structure
  • Everything in Starter
  • Vendor-specific workflows
  • AI bias integration & tuning
  • Clone / abuse detection
  • News filter & risk controls
  • Joint roadmap + full IP rights
Get in touch
About
👤

Fredrik Klarqvist

Founder · Novalgo

25+ years building complex software systems across fintech, travel, and enterprise security. Senior product and technology leader with a track record of shipping at scale in demanding, regulated environments.

Former senior technology executive in the global travel industry. Serial entrepreneur with a security-first mindset — has founded multiple businesses across different industries. Deep expertise in platform architecture, SaaS operations, and translating business constraints into clean engineering solutions.

Novalgo grew out of building production trading infrastructure for live markets — real capital, real stakes. The platform distills those lessons into a product that any algo vendor can operate confidently.

25+ years engineering Security-first Serial entrepreneur Global travel tech Fintech SaaS platforms
FAQ

Common questions

Everything you need to know before reaching out.

Novalgo is a SaaS infrastructure platform for cTrader algorithm vendors. It handles the operational layer — license enforcement, user management, billing, invoicing, and remote configuration — so vendors can focus on building and selling their trading strategies rather than on the surrounding business machinery.

Each running bot instance validates its license on startup and at regular heartbeat intervals against the Novalgo API. Session leasing ensures only the permitted number of concurrent instances can run under a single license. If a heartbeat fails or a session is already occupied, the bot halts gracefully. No valid license means no trading — even if the .algo file is copied.

Yes. We run a sandbox environment for evaluation purposes. Reach out via email and we will set up a scoped test engagement so you can validate the integration against your strategy before any commitment is made.

No. Novalgo never receives, stores, or analyses your strategy logic. The platform only handles identity (license keys, session tokens) and operational data (trade log metadata, configuration parameters). Your .algo file and its internal logic remain entirely under your control at all times.

Send us an email at hello@algonova.se with a brief description of your strategy and the scale you're operating at. We'll schedule a call to understand your needs and walk you through integration options. Typical onboarding takes days, not weeks.

Ready to talk?

Reach out and we'll get back to you within one business day.